Incrementum Advisory Group

Using years of industry-based experience, Incrementum Advisory Group identify and commercialise opportunities right across the Australian sports and leisure eco-system.

We work with clubs, organisations, councils and industry bodies who want to see tangible growth across both traditional and non-traditional revenue streams. Incrementum diagnoses issues, identifies opportunities, develops strategies and provides executional support across sport and leisure. Our unprecedented membership experience also allows us to work across multiple member-based industries to support and develop growth and engagement initiatives.

Cain
Liddle

MANAGING DIRECTOR

Cain’s work across sports and leisure industries spans almost three decades.

After 15 years managing and operating some of Victoria’s largest leisure facilities, Cain spent eight years at the Richmond Football Club in the dual role of Chief Customer Officer and Managing Director – Aligned Leisure, one of Australian sports most successful business diversifications.

After four years as the CEO of Carlton Football Club, Cain now consults to some of Australia and New Zealand’s biggest sports, sporting clubs, universities and LGA’s, using his vast leadership, consumer and commercial experience to unlock opportunities and drive growth for his clients.

Daniel
Giese

Daniel brings extensive consumer experience across AFL and NRL, having built a career at the elite end of Australia's most popular sporting codes.

Drawing on deep industry knowledge and a relentless focus on outcomes, Daniel works across all areas of Incrementum Advisory Group to deliver the best possible results for clients.

As Chief Results Officer, Daniel is singularly focused on ensuring every engagement translates into meaningful, measurable growth.

CHIEF RESULTS OFFICER

Jess
Keily

GM - AUDIENCE & GROWTH

Jess brings a wealth of experience in sports marketing and communications and audience engagement, most recently from a highly successful period at WA Cricket, holding the dual role of GM Marketing & Communications and GM Perth Scorchers.

With a career built on connecting audiences to sport at the highest level, Jess has a proven track record of driving engagement across both traditional and emerging channels.

As of July 1, Jess will commence as General Manager - Audience and Growth at Incrementum Advisory Group, working closely with sports clients to capitalise on the increasingly diverse audience landscape to drive connection, engagement and commercial growth.

James
Green

GM - CONSUMER

James has built a career spanning many years across the elite sports industry focusing on sustainable consumer growth and enhancing consumer engagement.

From grassroots sport to some of Australia's biggest teams, James has lead the development and execution of consumer-centric programs which consistently deliver outcomes that strengthen brand, revenue and community connection.

As General Manager – Consumer at Incrementum Advisory Group, James works closely with clients to unlock new opportunities for growth.

Camryn
Liddle

PARTICIPANT TO FAN EXECUTIVE

Camryn has developed a strong understanding of the opportunity that sits at the intersection of sport participation and fan development across some of Australia's biggest participation sports.

With a focus on converting participants into long-term fans, Camryn supports sports clients to unlock the significant fan growth potential within their booming participation bases.

As Participant to Fan Executive at Incrementum Advisory Group, Camryn provides targeted executional support to help clients turn participants into passionate, engaged fans.