Incrementum Advisory Group has extended its partnership with SEN Teams following the successful completion of an initial Consumer Growth Sprint Project with the Melbourne Mavericks.

Incrementum Advisory Group has been re-engaged by Cricket Australia to partner with all eight Big Bash League clubs to develop tailored consumer growth strategies. The focus will be aimed at maximising fan engagement, financial performance and long-term consumer sustainability across the competition.

As one of New Zealand's most recognised and respected sporting organisations, the Blues have built a strong foundation of on-field success and supporter loyalty.