Incrementum Advisory Group expand into NZ

Incrementum Advisory Group is pleased to announce a new partnership with the Blues in the Super Rugby competition. 

Throughout the 2026 season, Incrementum will provide support and advice across all facets of the Blues consumer program.

The Blues are one of eleven teams who compete in the Super Rugby competition across the Pacific. They play out of NZ’s biggest stadium, Eden Park, which is set for a major transformation over the coming years.

“We were absolutely thrilled to be approached by the Blues” said Incrementum Advisory Group Managing Director, Cain Liddle.

“It’s a great privilege to be working with such an iconic and highly successful team like the Blues. Our record in supporting Australian clubs to rapidly increase consumer revenues is unparalleled, having worked across AFL, NRL, A League and Big Bash cricket. We are excited to apply our expertise into NZ and across the Super Rugby competition”.

Incrementum Advisory Group have already commenced work with the Blues in preparation for the season commencing in February.

To learn more about how Incrementum Advisory Group partners with clubs and membership-based organisations to drive measurable growth in membership and consumer revenue, visit our Membership page or get in touch here.