(image Cricket Australia)
With over one million attendees, growth in TV viewership, unforgettable live experiences and multiple clubs smashing all time membership records, the Big Bash Leagues are back, bigger and better than ever.
Incrementum Advisory Group were engaged by Cricket Australia to provide strategic consumer support to Clubs and the League throughout BBL 12 and to assist Cricket Australia in identifying the optimal consumer structure to support future growth and initiatives.
The Big Bash men’s season culminated in a sold-out final in Perth, where the home-town Scorchers defeated the Brisbane Heat in one of the competitions’ most enthralling games.
Incrementum Advisory Group would like to congratulate Cricket Australia and each of the eight BBL teams, on such a successful season.
Furthermore, congratulations to the members and fans of each club who made BBL 12 a season to remember.
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