Partnership will allow more access for participants in award-winning community programs.

North Melbourne’s flagship community program, The Huddle, has commenced delivering its award-winning programs in new locations from July 2022 after the Active Melbourne Recreation Facilities contract was awarded to the YMCA of Victoria in partnership with The Huddle.
The Huddle provides young people the opportunity to build on their strengths while encouraging meaningful contributions to their local communities, while Active Melbourne Recreation Facilities represents the 9 City Of Melbourne community facilities spread across Nth Melbourne, Kensington, Carlton, Docklands and the CBD.
Incrementum were engaged in late 2021 to help identify non-traditional revenue opportunities for the North Melbourne Football Club.
After assessing the capabilities and capacity of the organisation, a partner was identified who could help with rapid expansion of the Club’s community programs where significant value could be created to support continued growth of the award-winning program.
Incrementum specialise in the strategic identification and commercialisation of opportunities across all parts of the sport eco-system and were able to partner two strong organisations in order to create greater value for both.
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